{"title":"Digital Courses for Florists","description":"\u003cp data-start=\"207\" data-end=\"540\"\u003eElevate your floristry skills and business with our \u003cstrong\u003eCourses\u003c\/strong\u003e! Designed for both professional florists and passionate enthusiasts, this range of \u003cstrong data-start=\"371\" data-end=\"426\"\u003edigital courses, and downloadable guides\u003c\/strong\u003e provides practical tips, creative inspiration, and sustainable techniques to take your craft to the next level.\u003c\/p\u003e\n\u003cp data-start=\"542\" data-end=\"897\"\u003eLearn everything from \u003cstrong data-start=\"564\" data-end=\"597\"\u003eeco-friendly funeral tributes\u003c\/strong\u003e and seasonal wreath-making to innovative guides like \u003cstrong data-start=\"651\" data-end=\"675\"\u003eChatGPT for Florists\u003c\/strong\u003e, helping you combine artistry with efficiency. Each course is carefully crafted to empower you to create stunning floral designs, reduce environmental impact, and delight clients or loved ones with confidence and style.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"1297\"\u003eWhether you want to refine your technical skills, explore new floral trends, or develop your business, our Flower School resources offer step-by-step guidance and professional insights. Accessible anytime, anywhere, these courses make it easy to \u003cstrong data-start=\"1145\" data-end=\"1176\"\u003elearn, experiment, and grow\u003c\/strong\u003e at your own pace. Explore the collection to transform your floristry practice and bring your creative visions to life!\u003c\/p\u003e","products":[{"product_id":"chatgpt-for-florists","title":"ChatGPT for Florists – Unlock AI for Your Flower Business","description":"\u003cp data-start=\"177\" data-end=\"485\"\u003eTake your floristry business into the future with \u003cstrong data-start=\"227\" data-end=\"251\"\u003eChatGPT for Florists\u003c\/strong\u003e! This innovative digital course shows you how to harness the power of artificial intelligence to streamline operations, boost customer engagement, and grow your online presence – all while keeping your creative floral touch intact.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"520\"\u003eLearn practical techniques for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomating customer service without losing personal flair\u003c\/li\u003e\n\u003cli\u003eCreating compelling social media posts and marketing content\u003c\/li\u003e\n\u003cli\u003eOptimising workflows and saving valuable time\u003c\/li\u003e\n\u003cli\u003eElevating client communication and order management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"755\" data-end=\"972\"\u003ePerfect for florists of all levels, this guide blends the artistry of flowers with the smart efficiency of AI, helping you save time, reduce stress, and focus on what you love most – creating beautiful arrangements.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1138\"\u003eAvailable as a \u003cstrong data-start=\"989\" data-end=\"1033\"\u003edownloadable presentation or online view\u003c\/strong\u003e, this masterclass equips you with actionable insights to bring your flower business to the next level.\u003c\/p\u003e","brand":"British Flowers direct by Evolve Flowers","offers":[{"title":"Default Title","offer_id":44243543359742,"sku":"","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6658\/2678\/files\/ChatGPT_for_Florists.jpg?v=1769007753"},{"product_id":"sustainable-florist-masterclass","title":"The Sustainable Florist Masterclass","description":"\u003cp data-end=\"428\" data-start=\"134\"\u003eTake your floristry skills to the next level while making a positive impact on the planet with \u003cstrong data-end=\"268\" data-start=\"229\"\u003eThe Sustainable Florist Masterclass\u003c\/strong\u003e. This comprehensive online course is designed for florists who want to create stunning, high-quality arrangements \u003cstrong data-end=\"425\" data-start=\"383\"\u003ewithout compromising on sustainability\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"766\" data-start=\"430\"\u003eIn this masterclass, you’ll gain \u003cstrong data-end=\"504\" data-start=\"463\"\u003epractical tips and industry knowledge\u003c\/strong\u003e on sourcing eco-friendly materials, reducing waste, and adopting greener practices in your workflow. From choosing sustainable flowers and foliage to designing beautiful arrangements that delight clients and protect the environment, this course covers it all.\u003c\/p\u003e\n\u003cp data-end=\"1003\" data-start=\"768\"\u003eWhether you’re a shop owner, freelance florist, or floral enthusiast, the masterclass offers actionable insights to \u003cstrong data-end=\"1000\" data-start=\"884\"\u003eimprove your business practices, attract eco-conscious customers, and stand out as a modern, responsible florist\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1044\" data-start=\"1005\"\u003e\u003cstrong data-end=\"1042\" data-start=\"1005\"\u003eWhy You’ll Love This Masterclass:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearn how to reduce environmental impact without sacrificing quality\u003c\/li\u003e\n\u003cli\u003eDiscover sustainable sourcing and waste-reduction techniques\u003c\/li\u003e\n\u003cli\u003eEnhance your creative design skills with eco-friendly materials\u003c\/li\u003e\n\u003cli\u003ePerfect for professional florists and hobbyists alike\u003c\/li\u003e\n\u003cli\u003eFlexible, online format – learn at your own pace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1453\" data-end=\"1593\"\u003eThis masterclass is delivered as a \u003cstrong data-start=\"1375\" data-end=\"1394\"\u003e35-minute video\u003c\/strong\u003e, designed to be practical, engaging, and easy to follow.\u003c\/p\u003e\n\u003cp data-start=\"1453\" data-end=\"1593\"\u003eThis is a digital product. \u003cstrong data-start=\"1480\" data-end=\"1593\"\u003eOnce you purchase the course, you will receive an email with a link to access and watch your video instantly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1553\" data-start=\"1363\"\u003eBy the end of the course, you’ll be confident in your ability to run a more sustainable, profitable, and responsible floristry business, delighting clients while protecting the planet.\u003c\/p\u003e\n\u003cp data-end=\"1658\" data-start=\"1555\"\u003e\u003cstrong data-end=\"1656\" data-start=\"1555\"\u003eEnroll today and transform the way you create with flowers—beautifully, responsibly, sustainably.\u003c\/strong\u003e\u003c\/p\u003e","brand":"British Flowers direct by Evolve Flowers","offers":[{"title":"Default Title","offer_id":44582768378110,"sku":"FSCH-SMAST","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6658\/2678\/files\/The_Sustainable_Florist_Masterclass.png?v=1769007646"},{"product_id":"compostable-funeral-tributes","title":"Compostable Funeral Tributes – Sustainable Floral Arrangements for Lasting Memories","description":"\u003cp data-end=\"553\" data-start=\"211\"\u003eLearn how to create beautiful, eco-friendly funeral tributes with our \u003cstrong data-end=\"313\" data-start=\"281\"\u003eCompostable Funeral Tributes\u003c\/strong\u003e course. This comprehensive and thoughtful masterclass guides florists, funeral directors, and floral enthusiasts through the principles and techniques of designing sustainable memorial arrangements using natural, biodegradable materials.\u003c\/p\u003e\n\u003cp data-end=\"573\" data-start=\"555\"\u003eDiscover how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelect and work with compostable and environmentally friendly materials\u003c\/li\u003e\n\u003cli\u003eCraft tributes that are both beautiful and sustainable\u003c\/li\u003e\n\u003cli\u003eEducate clients about eco-conscious options for honoring loved ones\u003c\/li\u003e\n\u003cli\u003eReduce environmental impact while maintaining professional quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1060\" data-start=\"853\"\u003ePerfect for florists who want to expand their skills and offer clients meaningful, sustainable alternatives, this course combines creativity, compassion, and responsibility to elevate your floral practice.\u003c\/p\u003e\n\u003cp data-end=\"1060\" data-start=\"853\"\u003eThis masterclass is delivered as a 35-minute instructional video, designed to be easy to follow while still providing practical, professional guidance.\u003c\/p\u003e\n\u003cp data-start=\"972\" data-end=\"1109\"\u003eThis is a digital download. \u003cstrong data-start=\"1000\" data-end=\"1109\"\u003eOnce you purchase the course, you will receive an email with a link to download your materials instantly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1369\"\u003eWe also recommend pairing this course with our \u003cstrong data-start=\"1158\" data-end=\"1193\"\u003eSustainable Florist Masterclass\u003c\/strong\u003e (\u003ca href=\"https:\/\/www.britishflowersdirect.com\/collections\/flower-school\/products\/sustainable-florist-masterclass\"\u003ehere\u003c\/a\u003e) to deepen your knowledge and broaden your eco-friendly floral skills.\u003ca data-start=\"1266\" data-end=\"1369\" rel=\"noopener\" class=\"decorated-link\" href=\"https:\/\/www.britishflowersdirect.com\/collections\/flower-school\/products\/sustainable-florist-masterclass\"\u003e\u003cspan aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" aria-hidden=\"true\" data-rtl-flip=\"\" class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-0da2cb3c.svg#304883\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1509\"\u003eTogether, these courses provide a well-rounded foundation for creating floral work that is both beautiful and environmentally responsible.\u003c\/p\u003e","brand":"British Flowers direct by Evolve Flowers","offers":[{"title":"Default Title","offer_id":44608923140350,"sku":"","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6658\/2678\/files\/Compostable_Funeral_Tributes.png?v=1769007898"},{"product_id":"wreath-workshop","title":"Wreath Workshop – Create Stunning Holiday Wreaths with Ease","description":"\u003cdiv class=\"Polaris-Popover__ContentContainer\"\u003e\n\u003cdiv id=\":rec:\" class=\"Polaris-Popover__Content Polaris-Popover__Content--fluidContent\"\u003e\n\u003cdiv class=\"Polaris-Popover__Pane Polaris-Scrollable Polaris-Scrollable--vertical Polaris-Scrollable--horizontal Polaris-Scrollable--scrollbarWidthThin\" data-polaris-scrollable=\"true\"\u003e\n\u003cdiv class=\"_PopoverContainer_1o103_1\"\u003e\n\u003cdiv class=\"Polaris-Popover__Pane Polaris-Scrollable Polaris-Scrollable--vertical Polaris-Scrollable--horizontal Polaris-Scrollable--scrollbarWidthThin\" data-polaris-scrollable=\"true\"\u003e\n\u003cdiv class=\"_Container_1kcqz_1\"\u003e\n\u003cdiv class=\"_Vertical_1kcqz_9\"\u003e\n\u003cdiv class=\"_VerticalLayout_tmqkl_40\"\u003e\n\u003cdiv class=\"_OutputSection_tmqkl_1\" aria-live=\"polite\"\u003e\n\u003cdiv class=\"_ContentWrapper_tmqkl_19\"\u003e\n\u003cdiv class=\"_Content_tmqkl_19 _VerticalContent_tmqkl_45 Polaris-Scrollable Polaris-Scrollable--vertical Polaris-Scrollable--horizontal Polaris-Scrollable--scrollbarWidthThin\" data-polaris-scrollable=\"true\"\u003e\n\u003cdiv class=\"Polaris-Box\"\u003e\n\u003cdiv class=\"Polaris-InlineStack\"\u003e\n\u003cdiv class=\"_TextOutput_zc9gg_1\"\u003e\n\u003cdiv class=\"_HtmlText_zc9gg_37 _Vertical_zc9gg_21\"\u003e\n\u003cp data-start=\"174\" data-end=\"463\"\u003eBring festive cheer to your home or business with our \u003cstrong data-start=\"228\" data-end=\"247\"\u003eWreath Workshop\u003c\/strong\u003e digital course! Designed for florists and enthusiasts alike, this workshop guides you step-by-step in crafting beautiful, professional-quality wreaths without the stress of tangled wires or misplaced pine needles.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"480\"\u003eLearn how to:\u003c\/p\u003e\n\u003cul data-start=\"481\" data-end=\"717\"\u003e\n\u003cli data-start=\"481\" data-end=\"536\"\u003e\n\u003cp data-start=\"483\" data-end=\"536\"\u003eAssemble wreaths efficiently with expert techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"537\" data-end=\"602\"\u003e\n\u003cp data-start=\"539\" data-end=\"602\"\u003eCombine natural and sustainable materials for a stunning look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"603\" data-end=\"657\"\u003e\n\u003cp data-start=\"605\" data-end=\"657\"\u003eAdd seasonal touches to elevate your holiday decor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"717\"\u003e\n\u003cp data-start=\"660\" data-end=\"717\"\u003eCreate wreaths suitable for display, gifting, or retail\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"719\" data-end=\"980\"\u003eWith clear instructions and practical tips, this digital download makes wreath-making simple, enjoyable, and creative – perfect for beginners and seasoned florists alike. Transform your festive decorations into show-stopping designs with confidence and style!\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1067\"\u003eAvailable for \u003cstrong data-start=\"996\" data-end=\"1026\"\u003edownload or online viewing\u003c\/strong\u003e, so you can start creating right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"British Flowers direct by Evolve Flowers","offers":[{"title":"Default Title","offer_id":54817165803907,"sku":"","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6658\/2678\/files\/christmaswreath.jpg?v=1732115862"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/6658\/2678\/collections\/ChatGPT_for_Florists.jpg?v=1769007982","url":"https:\/\/www.britishflowersdirect.com\/collections\/flower-courses.oembed","provider":"British Flowers direct by Evolve Flowers","version":"1.0","type":"link"}