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Discovery Day 2026: The Future of British Flowers (Up Close!)

#sustainability British Flower Event Collison Cut Flowers Discovery Day Flower Technology Hydroponics Northfolk sustainable cut flowers UK

Promotional flyer for 'Save the Date' event with details about a hydroponic growing facility tour and networking day.

After the massive success of our January session, we are thrilled to announce the next date for our 2026 Discovery Days.

On April 29th, we are inviting florists, flower arrangers, and designers to go behind the scenes at Collison Cut Flowers in Norfolk. If you’ve ever wondered what the future of commercial British growing actually looks like, this is the day you’ve been waiting for.

Tickets: Book via Eventbrite Here

More Than Just a Nursery Tour

This isn't your average "walk through the greenhouse." We are diving deep into Flowers, Technology, and the Future. You’ll get a genuine, unfiltered look at how real-world technology is reshaping the industry. Like improving efficiency and sustainability without ever compromising on the quality of the bloom.

On the day, you will experience:

  • Soft Robotics in Action: See how cutting-edge automation is assisting the harvest.

  • Hydroponic Mastery: Explore how hydroponic production is creating a more consistent, sustainable supply chain.

  • Hands-On Learning: This is an opportunity to upskill and get practical insights you can take back to your own business.

  • Floral Inspiration: Visit our dedicated inspiration area featuring designs from award-winning floral designers.

The "Best £10 You’ll Spend All Year"

For just £10 (which includes your drink), you get full access to the working nursery, live demonstrations, and our exclusive "Sundries Sale." We’ll have special event-only pricing on industry essentials like Oshun Pouch, Chrysal, and eco-friendly ribbons.

Networking: The "Brothers in Arms" Meetup

We believe the best ideas happen when the industry talks. We will be meeting at the Brothers in Arms Pub both before and after the event for open discussion and networking. It’s the perfect chance to connect with fellow designers and the British Flowers Direct team.

Note: You are more than welcome to book lunch directly with the pub if you’d like to refuel between sessions!

Event Details

  • Date: Wednesday, April 29th, 2026

  • Location: Collison Cut Flowers, Terrington St Clement, Kings Lynn, PE34 7PX.

  • Price: £10 (includes drink)

  • Tickets: Book via Eventbrite Here

 

Don’t Just Take Our Word For It...

Curious about what a Discovery Day actually looks like? Our January event was a whirlwind of innovation and inspiration. From seeing the scale of the hydroponic tulip production to networking with some of the UK’s top floral designers, the energy was incredible.Check out these highlights from our last session at Collison Cut Flowers to see what’s in store for April:



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