The Knowledge — Anemone care

The moment a flower is harvested, a race against time begins. For British growers, the goal is to harvest at the exact moment so that when it is delivered to your door, it’s at peak perfection. However, a flower is a living, breathing organism that is not interested in how it looks to you. Even after it is cut from its roots, it continues to transpire (losing water through its petals and leaves) and metabolise its stored sugars. The journey from grower to your door When you order British flowers, they often travel through a sophisticated "cold chain." This involves...

As winter softens into spring, anemones offer florists the perfect balance of structure and seasonality. With their striking dark centres, vibrant colour range, and versatility across bridal work, retail bunches, and minimalist designs, this guide explores why anemones deserve a permanent place on every florist’s order list — and how to keep them performing at their best.