The Knowledge — Sustainable floristry UK

The moment a flower is harvested, a race against time begins. For British growers, the goal is to harvest at the exact moment so that when it is delivered to your door, it’s at peak perfection. However, a flower is a living, breathing organism that is not interested in how it looks to you. Even after it is cut from its roots, it continues to transpire (losing water through its petals and leaves) and metabolise its stored sugars. The journey from grower to your door When you order British flowers, they often travel through a sophisticated "cold chain." This involves...

Early spring favourite Narcissus tazetta ‘Erlicheer’ is prized by British florists for its ruffled ivory blooms, rich fragrance, and sustainable UK-grown credentials. In this post, we explore how this multi-headed narcissus offers texture, scent, and seasonal storytelling for weddings, retail work, and foam-free floral design.