Press

From the high-stakes world of competitive floral staging to an impromptu appearance on the airwaves, it has been a whirlwind week for the team.

Go behind the scenes at the North Midlands Area show as we detail the construction of our "Dawn Chorus" exhibit—a contemporary marriage of Eucalyptus bark, Norfolk moss, and bespoke willow sculpture. We also dive into the eclectic world of the show stalls, where a hand-painted flamingo screen with ties to Leeds Castle found a new home, and Victoria’s daughter made her debut on Yorkshire Radio.

It’s a story of vision, "kelter," and the wonderful community of seasoned competitors and professional arrangers that make the British floral scene so vibrant.

From the fields of Norfolk to the BBC studios! British Flowers Direct and our partners at Collison Cut Flowers were recently featured on BBC Morning Live and BBC News. Discover how we’re teaming up to bring sustainable, farm-fresh British blooms back to the nation’s doorsteps.

Okay, we're just going to come right out and say it. Back in February 2025, our very own Helen Chambers walked into the glamorous surroundings of BMA House in London, stood in a room full of the wedding and floristry industry's finest, and won the SWA Sustainable Influencer Award 2025. A genuinely big deal. A moment worthy of confetti, celebration, and, at the very least, a blog post. Reader, you may have noticed that we did not write a blog post. Weeks went by. Then a month. then a year. Then... look, Valentine's, Mother’s Day, and spring happened. Summer weddings....

Waste packaging is doing serious damage to the environment and wildlife, and much of it is due to the lack of recycling and reuse of packaging. Self-proclaimed as “a bit of an old hippy”, Evolve Flowers founder Helen Chambers is on a mission to make the flower industry more sustainable. “A big issue for florists is that a lot of flowers come packed in cellophane sleeves – they’re drowning in cellophane,” she says. “In the UK it has to be industrially recycled, and for small businesses that’s not practical.” Evolve therefore supplies both wholesale and retail flowers without plastic. Some...

We were joined by BBC Radio Lincolnshire reporter Charlie on one of our busiest days of the year, Valentine's day!We showed Charlie around our facilities, gave him a few flower arranging tips and even got to sit in Tiny, our London black cab. Fitted with a neon love sign to celebrate the big day 💗 (Tinies all about the love all year round, especially when flowers are involved!) The party piece? A huge display made out of Mannequins for the whole A16 to see! Why? To help spread the love, create conversation and give someone something out of the ordinary...