Each year, British Flowers Week brings together florists, growers, and flower enthusiasts from across the UK to celebrate the beauty and diversity of British-grown flowers. Founded by New Covent Garden Market (NCGM), this annual event aims to promote British blooms and shine a spotlight on the dedicated growers who cultivate them.
In June 2024, JZ Flowers, based in Spalding, hosted their highly anticipated annual review to coincide with British Flowers Week. This event provided a unique opportunity for customers to meet the growers and learn more about the vibrant world of British floriculture.
One of the highlights of the event was a demonstration by Helen, a talented florist from Evolve Flowers. Attendees from Aldi were particularly captivated by Helen's presentation, which showcased sustainable arrangements using British-grown blooms. Helen's creativity and commitment to sustainability were evident as she introduced the innovative Oshun pouch flower medium.
The Oshun pouch is a groundbreaking development in floral design. It allows flowers to remain hydrated without the need for traditional water sources, reducing waste and making sustainable arrangements more accessible and practical. By using this medium, Helen demonstrated how florists can create stunning displays whilst also being mindful of their environmental impact.
The event at JZ Flowers was more than just a review; it was a celebration of British horticulture and a testament to the hard work of local growers. Attendees had the chance to connect with these passionate individuals, learn about their growing practices, and discover the variety of flowers cultivated right here in the UK.
British Flowers Week 2024 not only highlighted the beauty of locally grown blooms but also underscored the importance of supporting British growers. Events like the one hosted by JZ Flowers play a crucial role in fostering a sense of community and appreciation for the vibrant and diverse flora that the UK has to offer.
As we reflect on this year's celebrations, it's clear that British Flowers Week continues to inspire and unite the floriculture industry. By promoting sustainable practices and celebrating the hard work of local growers, we can ensure that the future of British blooms remains bright and beautiful.